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>更新时间：2011-02-07 21:52:19 |
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会员通道1
会员通道2
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广告
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| 简 介 |
Advertising is as old as story-telling itself．For as long as people have wanted to persuade others to buy their goods, give them their vote or lay down their lives, they have used the methods of advertising．Of course, methods have changed over the years．At first, word of mouth was the only means of communicating, but after the invention of the first printing press and the arrival of the first newspaper, the camera, the television, and the home video recorder, the persuasive methods of the advertising industry have become much more sophisticated．
Advertising appeals more to our emotions than to our minds and therefore uses persuasive techniques which, though not misleading, are certainly biased towards its products．
Advertisements have some basic features．
•They are fast and short．They deliver their message in minimum time and space．
•They are concentrated．Their language and images are extremely dense．
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