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The tests were carried out on shoppers at a store in Sydney, where researchers randomly placed ten small objects on the check – out counter. On rainy days, sad music was played in the store. When it was bright and sunny, customers heard cheery music. This was done to further influence them towards negative or positive moods. After shopping, customers were asked how many of the objects they could remember. Their scores were three times higher when the weather was had and they were feeling angry, compared with those tested on sunny days. The results were published in Journal of Experimental Psychology. A report on the findings said: “They point to a growing body of evidence that the way people think, the quality of their judgments and the accuracy of their memory are all significantly influenced by positive and negative moods.”
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